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Marketing and Marketing Campaigns

Definition of Marketing

Marketing is the creation and dissemination of messages and information about products or services with the aim of persuading people to buy them. It is responsible for connecting consumers to products. Therefore, without Marketing this connection doesn’t exist and it is not possible to sustain any business.

Marketing can be:

  • Publicity
  • Promotion
  • Competitions
  • Catalogs and Flyers
  • Shop window
  • Price on top of the product you are selling
  • Announcing, enouncing or showing that you are selling
  • Store front, business sign outside the store
  • In-store advertising
  • Commercials on Radio, TV or print media
  • Brand or Product Placement on movies, TV shows or music videos
  • Mention of your brand in the media
  • Business Emails
  • Your brand stamped on clothing or other products
  • Commercial websites and blogs
  • Telemarketing

All of these are Marketing Acts.

Marketing campaign

A Marketing Campaign is a series of measures and actions of Marketing.

Objectives of Marketing Campaigns

• Launch a new brand

• Launch a new product

• Promote an improvement in a product

• Promote an existing brand or product

• Convince consumers to buy

• Convince former consumers to go back and buy

• Convince a different target audience

• Convince supermarkets and grocery store owners to sell your product in their establishments

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