Deepfakes and AI-generated Images

Jon AI Document Generator
by Stélio Inácio, Founder at Jon AI and AI Specialist

Deepfakes and AI-Generated Images – How to Spot Them

We now live in a world where seeing is no longer believing. Artificial intelligence, specifically a technique called deep learning, can create entirely new images and videos or alter existing ones with astonishing realism. These creations, known as "deepfakes" or simply AI-generated content, can show people saying or doing things they never did. While this technology has creative uses, it's also a powerful tool for misinformation and fraud.

The good news is that these creations, while impressive, are rarely perfect. AI models are essentially brilliant guessers, and their guesses can sometimes be slightly off. Learning to spot these small imperfections is a crucial skill for navigating our modern digital world. It's like being a detective, looking for clues that don't quite add up.

Definition: Deepfake

The term "deepfake" is a combination of "deep learning" and "fake." It refers to synthetic media where a person in an existing image or video is replaced with someone else's likeness. More broadly, it's often used to describe any AI-generated video or audio that creates a convincing but fake representation of a person or event.

Checklist: How to Spot a Deepfake or AI Image

No single clue is definitive, but if you notice several of these, you should be skeptical. Look closely for the following details:

  • Unnatural Eyes and Blinking: Eyes might look glassy, stare without blinking, or have strange reflections that don't match the lighting. Sometimes, the AI forgets to make the person blink at a normal rate.
  • Awkward Facial Expressions: The person's mouth might not sync perfectly with their words, or their facial emotions might seem flat or mismatched with their tone of voice.
  • Weird Hands and Fingers: AI models notoriously struggle with hands. Look for an incorrect number of fingers, strange contortions, or fingers that blend together. This is one of the most common giveaways in AI-generated images.
  • Glitches at the Edges: Pay attention to where the face meets the hair, neck, or background. You might see blurry, distorted, or flickering pixels as the AI struggles to blend the fake face onto the real body.
  • Flat, Unnatural Lighting: The lighting on the person's face may not match the lighting of the environment they're in. Look for inconsistent shadows or highlights.
  • Nonsensical Background Details: In AI-generated images, look at the background. You might see text that's just gibberish, strangely warped objects, or architectural features that don't make sense.
  • The "Too Perfect" Look: Sometimes, an AI-generated face can look unnaturally smooth and symmetrical, lacking the subtle imperfections of a real human face.

Always Consider the Source

Beyond visual clues, the most powerful tool is critical thinking. Ask yourself: Where did this image or video come from? Is it from a reputable news source or a random, anonymous social media account? Does the content seem designed to make me angry or afraid? Always be skeptical of sensational content from unverified sources, as this is the primary way deepfakes spread.

Quick Check

You see an image of a celebrity online. What is one of the most common and reliable clues that it might be an AI-generated fake?

Recap: Spotting Deepfakes

What we covered:
  • Deepfakes are AI-generated media that can create realistic but fake videos or images of people.
  • You can often spot them by looking for specific flaws, as AI models are not yet perfect.
  • Key giveaways include unnatural eyes, weird hands, and strange details in the background.
  • The most important tool is critical thinking: always consider the source and be skeptical of sensational content.

Why it matters:
  • In an age of rampant misinformation, being able to critically assess the media you consume is an essential skill for digital literacy and protecting yourself from being manipulated.

Next up:
  • We'll continue our exploration of AI safety by looking at AI-driven misinformation and how you can protect yourself.