How to train your own AI and what is fine-tuning?

Jon AI Document Generator
by Stélio Inácio, Founder at Jon AI and AI Specialist

How to Train Your Own AI and What is Fine-Tuning?

In our last lesson, we learned that giant AI models are "pre-trained" on a massive library of general knowledge from the internet. But what if you want an AI that's an expert in a specific topic, like your company's products, or that speaks in a particular style, like a pirate? You don't need to start from scratch. Instead, you can take one of these huge, pre-trained models and specialize it. This process is called fine-tuning.

Think of a pre-trained AI model as a brilliant university graduate who knows a little bit about everything. Fine-tuning is like sending that graduate to law school or medical school. You're not re-teaching them how to read or write; you're giving them specialized books and training to make them an expert in a specific field. You provide a smaller, high-quality dataset of examples, and the model adjusts its internal "wiring" to master that new domain or personality.

For most of us, "training our own AI" doesn't mean building a massive model from the ground up, which costs millions of dollars. It means taking an existing model and adapting it for our specific needs. Today, there are two popular ways to do this.

Two Ways to "Train" Your Own AI

You can create a specialized AI assistant using a couple of different methods, each with its own advantages.

1. Creating a Custom Chatbot (like a GPT or Gem)

This is the easiest and most accessible method. Platforms like ChatGPT and Gemini allow you to build a custom version of their AI by simply talking to it.

  • How it works: You give it instructions in plain English and upload a set of documents (like PDFs or text files) for it to use as a knowledge base. The underlying model doesn't change, but your custom bot will always refer to your instructions and documents first when answering.
  • Best for: Creating personal assistants, customer service bots for your website, or helpers for specific tasks based on a defined set of information.
  • Analogy: It's like giving a smart assistant a specific set of binders and a job description.

2. True Fine-Tuning

This is a more technical process where you actually change the base model's internal parameters to adopt a new style or skill.

  • How it works: You create a dataset of hundreds or thousands of "prompt-and-response" examples that show the AI exactly how you want it to behave. You then use a platform to run a training process that adjusts the model's weights based on your examples.
  • Best for: Forcing the model to adopt a very specific personality, tone, or response format that can't be achieved with simple instructions.
  • Analogy: It's like putting that smart assistant through an intense training academy to change how they think and speak.

A Glimpse into the Fine-Tuning Process

While creating a custom GPT is the easiest way to specialize an AI, "true" fine-tuning is a more powerful process that actually changes the model's behavior. While technical, the core idea can be understood in a few key stages, much like training a new employee for a specialized job.

  1. Prepare Your Workshop: The first step is setting up a proper digital environment. This involves installing specialized software and tools on a powerful computer, essentially getting your workshop ready for the complex task ahead.
  2. Choose Your Apprentice: You don't start from scratch. You select a powerful, pre-trained open-source model (like Meta's Llama or others) to serve as your foundation. This is like choosing a brilliant, highly-educated apprentice who you are about to turn into a specialist.
  3. Create the "Textbooks" (The Dataset): This is the most crucial step. You create a high-quality dataset of hundreds or thousands of examples that show the AI exactly how to behave. Each example is typically a "prompt-and-ideal-response" pair. For instance, if you're training a medical AI, you'd provide medical questions paired with perfect, expert-level answers. This dataset becomes the textbook from which your AI will learn its specialty.
  4. Start the Training: You then initiate the training process using specialized tools. The computer feeds your dataset to the base model over and over again. With each example it sees, the model slightly adjusts its internal parameters to get better at providing answers that match the style and content of your "textbooks." This is the "tuning" part of fine-tuning.
  5. Test Your New Expert: After the training is complete, you test the newly fine-tuned model. You'll often see a dramatic improvement in its ability to handle the specific tasks you trained it for, as it has now absorbed the knowledge and style from your custom dataset.

Visualizing a Fine-Tuning Dataset

To really understand fine-tuning, it helps to see what the "textbooks" we give the AI look like. A dataset is essentially just a long list of examples, with each example containing the prompt we want the AI to understand and the perfect, "gold-standard" response we want it to learn from. By reviewing thousands of these pairs, the AI learns the desired tone, structure, and expert knowledge.

Here are a few examples of what these pairs might look like for a medical AI:


Example 1: Patient Symptom Query

Prompt:

"I've been feeling thirsty all the time, needing to urinate frequently, and I'm losing weight without trying. What could this be?"

Ideal Response:

The symptoms you are describing—excessive thirst (polydipsia), frequent urination (polyuria), and unexplained weight loss—are classic signs of hyperglycemia (high blood sugar) and are strongly associated with Type 2 Diabetes.

It is crucial to see a healthcare professional for proper diagnosis, which typically involves blood tests like a Fasting Plasma Glucose or an A1c test. Please do not self-diagnose. Schedule an appointment with your doctor to discuss these symptoms as soon as possible.

Example 2: Medication Interaction Question

Prompt:

"Is it okay to eat grapefruit if I'm taking a statin for my cholesterol?"

Ideal Response:

No, it is generally not recommended to consume grapefruit or grapefruit juice while taking statin medications.

Grapefruit contains compounds that can interfere with the enzyme in your intestines responsible for breaking down the statin. This interference can lead to higher levels of the medication in your blood, increasing the risk of side effects like liver damage and muscle pain (rhabdomyolysis).

Always consult your doctor or pharmacist about any potential food and drug interactions specific to your medication.

Example 3: Lab Result Interpretation

Prompt:

"My lab results say my LDL cholesterol is 170 mg/dL. What does that mean?"

Ideal Response:

An LDL cholesterol level of 170 mg/dL is considered high.

LDL stands for Low-Density Lipoprotein, often called "bad" cholesterol because high levels can lead to the buildup of plaque in your arteries, increasing the risk of heart disease and stroke. While optimal levels can vary based on individual risk factors, a level under 100 mg/dL is generally considered ideal for most adults.

You should discuss this result with your doctor, who can assess your overall cardiovascular risk and recommend the best course of action, which may include lifestyle changes like diet and exercise, or potentially medication.

Key Concept: Fine-Tuning Is a Form of Bias

Fine-tuning is like teaching an AI to be a rapper or a classical musician. It’s about adjusting the AI's general understanding to excel in a specific style or genre. However, this specialization can also introduce biases based on the specific data it learns from.

Quick Check

What is the main difference between creating a Custom GPT and true "fine-tuning"?

Recap: Training Your Own AI

What we covered:
  • "Training your own AI" usually means fine-tuning a large, pre-trained model for a specialized task or personality.
  • It's like sending a college grad to a specialty school rather than teaching them from kindergarten.
  • The easiest method is creating a Custom GPT (or similar bot) by providing instructions and uploading knowledge files.
  • A more technical method involves creating a large dataset of examples to actually alter the base model's behavior.

Why it matters:
  • This is where AI becomes truly personal and powerful for specific needs. It moves from a general-purpose tool to a custom-built expert, tailored just for you or your business.

Next up:
  • We'll look at the data these AIs learn from and why the source of that data is so incredibly important.